Fashionable brands of denim wear. Part II - custom jeans, fashionable and perfect fit

Continuing our story about fashionable customized denim brands we are going to present you Siwy Denim brand. It was born in 2005 in New York and represents a mixture of Los Angeles and New York styles. These custom jeans have a perfect fit thanks to the right placement of the pockets and stitching creating a visually longer silhouette regardless of the figure type of their owner. These jeans are long-lasting and comfortable, feminine and elegant and have already become extremely popular among celebrities. Jeans manufactured by Siwy Denim are worn by Sienna Miller, Kate Moss, Mischa Barton, Rachel Bilson, Lindsay Lohan Selma Blair, Hilary Duff and Nicole Richie. Denim creation by Siwy Denim come in different colors – classical indigo, black and white as well as brightest shades of indigo and gray with different worn elements. Such jeans can be combined with both high heels and sneakers and in either variant look gorgeous! The brand established by Michelle Siwy presents 4 denim collections a year which include not only classical jeans pants, but also shorts, skirts and torn models. A label made from vintage denim is sewn to each model by hand. This stresses the fact each jeans model manufactured under Siwy Denim trademark is unique and is a part of American history. A wide range of denim models – from jeans overalls to skinny jeans contributes to the popularity of the brand. Today denim creations by Siwy Denim are sold all over the world – in Saks Fifth Avenue and Intermix in the USA, Colette, Montaigne Market in France as well as fashionable boutiques in Japan, Canada, Great Britain, Australia, Germany, Switzerland, Austria, Netherlands, Russia, Belgium and Monaco.

William Rast brand was also established in 2005 by pop-singer Justin Timberlake and his friend Trace Ayala. The brand was named in honor of Justin’s and Trace’s grandfathers. The first collection of the new brand was presented in Bloomingdales boutique. Custom tailored jeans by William Rast represent a combination of southern Tennesy style with the most modern trends of Los Angeles street wear. Creative directors of the brand Johan and Marchella Lindeberg are also establishers of J. Lindeberg brand. Marchella creates women’s wear line and Johan makes men’s wear. Initially the company was positioned as a lifestyle brand, but the beginning of it was marked by denim wear. Today apart from jeans women’s collection includes over clothes, dresses, silk tops and cashmere pullovers and men’s collection also has sport jackets and leather wear. William Rast also manufactures comfortable shoes. The latest collection of the season autumn-winter 2009/2010 presented on New York fashion week was visited by editors of American and French edition of Vogue Anna Vintur and Karin Roitfeld. The collection included worn denim, stylish accessories with fringe, checked shirts, unisex t-shirts and women’s jackets embellished with furs.