Jeans – a living legend

Initially there are some constant elements of the cut, which are varied in length, width, etc. according to denim fashion tendencies. However, the main quality of custom tailored jeans, or cowboy pants, is their stability. That is the reason they have spread all over the world so quickly without loosing any of the features, which have been characteristical to them from the moment of their appearance – pockets, decorative patches, outer seams, etc. With good reason jeans have entered everyday life of most people.

Throughout the history of their existence made to measure jeans changed their look – they were low- and high-waisted, wide, skinny or bell-bottomed, torn or embroidered. Belonging to workers’ clothes they had front and back pockets, zippers, decorative stitching, metallic buttons, rivets and a very rational cut. In the second half of the XXth century they have made an abrupt jump becoming a symbol of youth fashion. Thanks to the unique qualities of jeans fabric a lot of constructive ideas were born. Denim skirts, dresses, hats, bags, shoes and coats appear. Now we can observe a tendency of custom jean becoming luxury clothes thanks to various types of embroidery, rhinestones, python skin and expensive furs insets.